Want To Market Your Outdoor Clay Shooting Gallery Business? This Is How

By Adam Stossel

Competitiveness is key to operating a successful and expanding clay shooting range business and doing so requires skill. If you're looking for ways to be the best there is then here are some tips to come out at the top.

In all your dealings, treat people well and with respect without regard to whether they are a client. Properly dealing with people creates strong positive impressions, which will assist in building your strong reputation as word spreads of your behavior. In the clay shooting range business community, a strong, positive community image is essential to maintaining a successful business.

Consider adding a gift wrapping option. Many companies already do this. You can charge anywhere from $1 to $100 depending on the cost of the product. It's a great way to make some extra cash, and your customers will like your store better even if they don't buy it. It's all about finding extra spots to pad your pockets.

Every successful clay shooting range business knows that when it comes to employees, it's best to "hire slow, fire fast." In other words, take as much time as you need when searching for new employees to make sure they'll be a good fit for your business. However, if you have lackluster employees, fire them fast because it makes no sense to lose money on unproductive workers.

Encourage employees to be original. If a person is let to be who they are, they're more likely to be comfortable in their roles as workers. A happier worker means better customer service and better work accomplished.

Small or free newspapers offer promotion solutions to people working on a tight budget. Because there are so many ads already, the existing space usually rents cheap in free newspapers. Lots of people pick them up while getting gas or groceries and so you're pretty much guaranteed to meet at least a few customers advertising this way.

Figure out a way to start a viral advertising campaign. You've probably noticed lately that more and more clay shooting range businesses are posting silly YouTube videos as a way to drive buyers to them. Create a video about your business and post a link to it on Facebook, Twitter, and every other site you can think of. People always respond well to videos.

A staff should be well versed in customer service. Since the customer is the life blood to the survival of the store, a good employee should be trained in satisfying a customer's demands and being there when they need guidance. A customer who leaves a store without anyone attending to them is a customer lost.

A fund raiser is ideal for raising funds, just like the name would propose ; the real issue is figuring out how to raise those funds. If you have something to sell but no storefront, a school might be t he answer. Kids are always selling stuff door to door; make money for you and them.

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